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our team


about anat

Anat Gerstein, Founder and President, started her eponymously named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting the business, Anat served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum, provided public relations services to top healthcare companies, including Eli Lilly and Cigna, developed effective communications materials for social service and other non-profits, and promoted political candidates at the state and local level. She began her career nearly 20 years ago in the advertising sector, working on consumer brands such as Vicks and Crest.

Anat is a graduate of New York University’s Stern School of Business and a Sabra (Israeli native). Anat has been a member of The New York Community Trust Nonprofit Excellence Awards Selection Committee since 2013.


about jeff

Jeff Simmons, Executive Vice President, has more than three decades of experience in private and public sector communications, media, and journalism. Well-networked in New York City, Jeff most recently served as Senior Vice President for Communications at the Alliance for Downtown New York, the country’s largest Business Improvement District.

Accomplished at leading long- and short-term communication initiatives, Jeff has designed strategic public relations and constituent outreach campaigns, tackled crisis communications, and overseen free and paid media campaigns. He previously ran communications for New York City Comptroller William C. Thompson, Jr., and served as campaign advisor to Thompson in 2009 and as his reelection Campaign Manager in 2005. A born and bred journalist, Jeff spent 17 years as a reporter, working at The (Bergen) Record of Hackensack, New York Post, New York Daily News, and New York 1 News. A New Yorker for nearly two decades, Jeff lives with his partner and two Brussels Griffons in Queens. You can follow him on Twitter and Instagram at @JackHites.



about joanne

Joanne King, Senior Vice President, brings long experience in designing and implementing cross-platform communications strategies, media relations, crisis communications, public relations, public affairs and event planning. She has worked successfully in the for-profit and mission-driven sectors. Most recently, Joanne served as Director of Communications and External Affairs for the Institute for Children, Poverty and Homelessness, a research and policy organization. Prior to that, she was the Director of Communications for the Queens Library, one of the world’s busiest library systems. She worked on the library’s branding strategy, successful advocacy campaigns, publicity, shined a spotlight on its outstanding programs and services, and helped the library win dozens of local, national and international awards for excellence. Other professional assignments included public relations for industrial equipment manufacturers, real estate and travel accounts. Joanne is a lifelong New Yorker, a graduate of Brooklyn College, CUNY, and did graduate work at the New School. She lives in Queens with her husband.



about zac

Zac Roy, Vice President, joined Anat Gerstein in 2011. Previously, Zac was a part of the corporate communications team at Time Inc., the world’s largest magazine publisher and home to storied media brands including Time, People, Fortune and Sports Illustrated. Zac developed and executed strategies for media relations, corporate branding, internal communications, executive speeches, and magazine publicity. Zac helped launch the company’s corporate social media presence and corporate website. He began his career as a journalist, covering communities and organizations in Lower Manhattan for The Villager and Downtown Express newspapers. He interned at ESPN and New York Magazine.

Zac is a graduate of New York University, where he earned bachelor’s degrees in Journalism and History, with a concentration in African Studies. Zac has also done graduate work in Strategic Communications at Columbia University. A native of St. Louis, Missouri, and a New Yorker since 2000, he lives with his wife and son in Westchester County.


about jaime

Jaime Williams, Senior Account Executive, joined the Anat Gerstein team in 2015. Previously, she was a reporter at The Bronx Times, covering local news in education, government, business, and nonprofits. She is currently a member of The New York Community Trust Nonprofit Excellence Awards Selection Committee. Jaime is a graduate of the University of Missouri, where she earned a Bachelor of Journalism degree studying print and digital news. She lives in Queens.

about lynsey

Lynsey Billet, Account Executive, worked in nonprofit advocacy, lobbying and research prior to joining the Anat Gerstein, Inc. team in 2016.  She previously served as a member of AARP’s national campaign communications team, working on its digital and social media campaigns that furthered advocacy efforts on behalf of senior citizens. Prior to that, Lynsey interned with the PPL Corporation, a utilities company in Pennsylvania, serving as a junior lobbyist and also worked as a research assistant in the Political Science Department at Kutztown University of Pennsylvania.  She is a graduate of Kutztown University of Pennsylvania, where she earned a Bachelor of Arts degree in Political Science. She lives in Brooklyn.

about joanna

Joanna Gallai, Senior Account Executive, began her career at Shandwick Public Affairs (now Weber Shandwick) in Washington, D.C. where she worked on the team that supported the U.S. government and a client in a case at the World Trade Organization. She later moved to the New York office where she staffed and managed a variety of consumer goods and food accounts, including Ferrero USA, Kodak, Gas-X, and Burger King. When she left full-time paid work to stay home with her children, she continued freelancing and spent seven years as the Vice President of Communications for PennNYC, the University of Pennsylvania’s Alumni Association. At PennNYC, she created content for and launched the organization’s website and crafted all communications materials. Joanna joined Anat Gerstein, Inc. part-time in January 2013. She is a graduate of the University of Pennsylvania where she earned a bachelor’s degree in Communications and Art History. She lives in New York City with her family.


about sandra

Sandra Tharas, Account Assistant and Administrative Assistant, began her public relations career working for the German National Tourist Office in New York, showing US travel journalists her home country. Sandra graduated in 1999 with a Masters degree in Social Sciences from Friedrich-Alexander University in Nuremberg, Germany and moved to the US a year later. After her son was born in 2005, Sandra decided to stay home with him and worked part time positions as Administrative, Public Relations and Marketing Assistant. She lives in Queens with her family.

sophieabout sophie

Sophie Crumpacker, Account Executive, worked in communications and development at Partnership with Children, a nonprofit that provides counseling services to New York City public school students living in poverty. She interned at the Huntington Disease Society of America and worked as a research assistant in the Psychology Department at Washington University in St. Louis. Originally form Portland, Oregon, Sophie graduated in 2013 from Washington University in St. Louis, where she studied Psychology and Public Health. She lives in Brooklyn.

jakeabout jake

Jake Oliver joined Anat Gerstein in 2018, after working for over three years at The TASC Group, where he managed media relations and crisis communications campaigns for clients in the nonprofit, labor, financial services and health care fields. Prior to that he worked in New York City politics and government, where he served as Chief of Staff to a member of the New York City Council and as a communications aide on a number of successful campaigns that elected candidates for city, state, and federal offices.

Jake received his BA from Drew University and his MS in Urban Policy Analysis and Management from The New School. He is a native New Yorker, and lives with his wife in Astoria.

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