We help organizations reach their goals
At Anat Gerstein, Inc., we are outcomes and impact oriented. Following are results of our recent work on behalf of clients:
We connect with media that are covering issues important to our clients, engaging with journalists we have worked with for years and developing new relationships. While some see press clips as the end goal, for us they are a means to an end: our press coverage helps clients achieve their goals.
- The Girl Scouts of Greater New York secured hundreds of press stories in local, national, and international outlets through our efforts to promote Troop 6000, a new troop for homeless girls. The coverage helped raise $2 million in new donations from thousands of new donors.
- Amud Aish Memorial Museum, a small, niche Holocaust museum located in off-the-beaten path Brooklyn, garnered press coverage in outlets such as The Wall Street Journal, The Associated Press, NPR, The Jerusalem Post, WCBS, PIX11, and Jewish Telegraphic Agency, resulting in an increase in visitors and also interest from scholars, historians, and artists eager to explore the museum’s archives. The press coverage provided validation to potential partners, allowing the museum to create local and international exhibitions.
- Each major new exhibition at the Museum of the City of New York garnered an average of 180 press stories, including pieces in The Associated Press, CNN, The New York Times, and The Wall Street Journalas well as multiple stories in widely-read local publications. Coverage led to, for example, a 52% increase in attendance during one campaign.
We drive donors to take action by creating themes and content for appeals, fundraising campaigns, newsletters, annual reports, and various other publications.
- As a direct result of new press coverage and communications efforts, Community Access saw an increase of $500,000 in private donations.
- Project Renewal’s end-of-year giving campaigns consistently raise between $150,00 – $200,000 owing to our multi-tiered communications approach.
- WHEDco surpassed its fundraising goal by a factor of three for a crowdfunding campaign due to our press and social media strategy.
Through traditional public relations, social media, and online communications, we present clients as experts on various topics. We draft op-eds, guest columns, and letters to the editor, position clients to be trusted sources for journaists, and draft testimony and statements—getting clients in front of the policymakers, influencers, and media members who matter.
- Our work with Community Access took the organization from a relatively unknown not-for-profit to a first-response, trusted source for journalists around the country covering mental health and policing.
- We helped the Girl Scouts of Greater New York develop and execute a plan that raised its visibility as an advocate for all girls on issues that are broader than the organization’s programming.
- Charged with increasing visibility and brand awareness, we secured dozens of high-impact stories for The Alliance for Positive Change, including a profile in The Wall Street Journal.In less than a year, with more than 80 media “hits,” the organization became a go-to source for information about harm reduction and HIV/AIDS, and the nonprofit received multiple awards.
- Through earned media and social media, Associated Medical Schools of New York elevated its recognition among reporters and key stakeholders, helping move its agenda forward.
- WHEDco was invited to be part of a Clinton Global Initiative energy work group after we secured a story in The Wall Street Journaland drafted and placed a blog in the Huffington Postabout its innovative energy efficiency efforts.
- The Osborne Association secured increased community support for a major new program following our promotional efforts that included an Editorial Observer piece in The New York Timesand an op-ed from the Bronx Borough President in the New York Daily News.
- We positioned Urban Justice Center’s Safety Net Project to be a trusted source for reporters. The group received few press requests prior to our efforts, but was regularly quoted in high profile media, on the heels of our work.
We develop comprehensive advocacy plans to address public policy issues that are important to our clients. These advocacy plans identify key decision makers, on-point messages, and effective messengers. They also outline ways to mobilize stakeholders and gain public support. We effectively use media and communications to further clients’ advocacy agendas. We secure media coverage in the outlets that reach target audiences; draft and place op-eds, guest columns, and letters to the editor; create print and online communications that reach target audiences directly; and recruit, train, and deploy surrogates who deliver clients’ advocacy messages with a punch.
- We provided AARP NY with advocacy strategies and communications services that helped them play a leading role in securing the passage of the NYC law to protect caregivers from employment discrimination and the groundbreaking Right to Counsel bill.
- We collaborated with Associated Medical Schools of New York’s lobbyist to execute a communications effort that resulted in state funding of a new scholarship program.
- BronxWorks was seeking funding for a languishing program. Working with its staff, we created a comprehensive, multi-channel communications campaign that helped them secure $250,000 from the City Council.
- Thanks to our communications campaign that supported the work of its lobbyists, Project Renewal secured $287,000 in City Council funding for a training program that had been defunded by the Council the previous year.
Attendance & Participation
We develop programs and campaigns that excite people about attending and participating in our clients’ events and programs.
- Through a combination of grassroots neighborhood outreach and traditional media, we supported Asphalt Green’s annual Big Swim Big Kick event, which has seen a 78% rise in attendance since its inauguration.
- We executed a year-long volunteer engagement campaign for AARP NY, which increased volunteer engagement by 10%.
- Our sustained media placements helped Flushing Town Hall steadily increase attendance by nearly 60% between 2014 and 2018.
- The Museum of the City of New York saw a 57% weekend and 25% weekday increase in attendance, thanks to a series of press events we developed to highlight an exhibition.
- Applications for the New York Community Trust Nonprofit Excellence Awards increased 25% after we designed and implemented a public relations, social media, and email marketing campaign.
- For a limited-run show at Queens Theatre, we secured significant local and regional media coverage that led to it becoming the highest ticket-selling event since the new Managing Director started three years prior.
- Flatiron/23rd Street Partnership sought to boost attendance at its free, weekly walking tours, and its annual Summer Series. Or efforts resulted in 3,619 people attending Flatiron’s 2017 Summer Series – more than a 200% increase over the previous year and an increase in walking tour participation of 34%.
We help organizations and individuals navigate through public relations crises by providing strategic guidance—both from a management and press perspective. Our extensive relationships with reporters and editors enable us to turn negative stories into neutral ones. When negative stories do appear, we help minimize further adverse coverage.