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communications capacity development,
design and staff training

We design, develop and train organizations to successfully use an easy-to-run communications “shop” (a package of communications tools) to promote programs, position themselves as leaders in their fields, influence relevant public policy debates, and increase fundraising appeals.

Services include:

  • Communications capacity assessment
  • Basic strategic communications plan development
  • Media training, including: how to pitch a story, media relationship development, press release writing basics, how to be quotable, increasing and optimizing press coverage
  • Identification of on-message press story sources and background information
  • Media database development
  • Creation of promotional materials (electronic and print newsletters, brochures, background materials and fact sheets)
  • Press release template design
  • Social media development

 

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