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books and articles

books

Recommended books to improve your PR efforts. If you have other suggestions, please email them to Anat. Check back for updates.

 

The New Rules of Marketing and PR, by David Meerman Scott
“How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly”

 

On Writing Well, by William Zinsser
“It is a book for everybody who wants to learn how to write …On Writing Well offers you fundamental principles as well as the insights of a distinguished writer and teacher.”

“On Writing Well belongs on any shelf of serious reference works for writers.”
– NEW YORK TIMES

 

Woe Is I, by Patricia T. O’Conner
“The grammarphobe’s guide to better English, in plain English.”

 

The Yahoo! Style Guide:
The Ultimate Sourcebook for Writing, Editing, and Creating Content For the Digital World

 

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, by Katya Andersen
“Shows you how to sell your mission as successfullyas the great marketing minds of corporate America sell their products.”

 

The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter and Allison H. Fine

 

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