communications capacity development,
design and staff training

We design, develop and train organizations to successfully use an easy-to-run communications “shop” (a package of communications tools) to promote programs, position themselves as leaders in their fields, influence relevant public policy debates, and increase fundraising appeals.

Services include:

• Communications capacity assessment
• Basic strategic communications plan development
• Media training, including: how to pitch a story, media relationship development, press release writing basics, how to be quotable, increasing and optimizing press coverage
• Identification of on-message press story sources and background information
• Media database development
• Creation of promotional materials (electronic and print newsletters, brochures, background materials and fact sheets)
• Press release template design
• Social media development