Has there ever been a more important moment for firms that represent cause, issue and nonprofit clients? In our sideways political environment, it’s become even more brutally competitive to raise money; more importantly, it’s more challenging than ever to grab mindshare in an economy of fragmented attention spans. These firms fight the good fight, which makes them our choices for notable nonprofit and public affairs PR firms of the year (the top three also grace this year’s PR Power 50).
Speaking of that, definitely spend some time with the PR Power 50, our yearly effort (which takes, pretty much, the entire year to put together) honoring the 50 PR firms that we feel have made the biggest, most exciting moves over the course of 2018.
Anat Gerstein Inc.
Two words: Yiddish Fiddler. Gerstein knocked it out of the park for the Joel Grey-directed National Yiddish Theatre Folksbiene production, which just transferred off-Broadway. Other Gerstein clients are regulars in NYC media, from the NYT and WSJ to NY1 and even Today. Considering they’re mostly NYC-based nonprofits—including the Workmen’s Circle, Citizens Union, Project Renewal, Girl Scouts of Greater N.Y.—that’s quite a feat.