anat. Announces Promotions

January 13, 2026

We’re proud to share two well-earned promotions at anat.

Zac Roy has been promoted to Senior Vice President. Zac leads our Education & Youth Development practice and brings more than 20 years of experience in strategic communications. Since joining the firm in 2011, he has guided long-term partnerships and high-impact campaigns for K–12 schools, higher education institutions, and youth-serving nonprofits. In 2023, Crain’s New York Business named Zac a “Notable Leader in Advertising, Marketing, and PR.”

Lauren Braithwaite has been promoted to Account Executive. Lauren joined anat. in 2024 and approaches her work with care, curiosity, and strong attention to detail. Before joining the firm, she was a fellow at Just Media, where she worked as a freelance journalist reporting on criminal justice-related issues. She continues to freelance with Just Media and has also served as a student adviser with the Student Leadership Network.

We’re grateful for what Zac and Lauren bring to our clients and our team every day. Congratulations to you both.

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