We have been consistently named as one of the top firms serving nonprofit organizations: City & State’s Political PR Power 50 and Observer’s Pr Power 50.

The latest news.

We are focused on telling our clients' stories, but once in a while we have news of our own.

Welcome Marina!

Photo of MarinaWe are excited to announce that Marina Hansen joined the anat. team as an Account Associate.

Prior to this role, Marina interned for B/HI, an entertainment-oriented public relations firm. She has also worked as a writing intern with media outlets Indie Band Guru and The Celebrity Cafe.

She graduated from Pace University in 2021, with a bachelors degree in communications and a minor in art. At Pace University, Marina worked with different organizations through the Women’s Leadership Initiative which advocated for diversity, inclusion and accessibility across campus. Her advocacy work in university and love for the arts is what inspired her to work with non-profits.

She is honored to be working with organizations that do amazing work in our community

Girl Scouts visit the NYC Council and stand with Council Member Van Bramer.

Girl Scouts of Greater New York: Celebrating 10 Years

This month we began our new contract with Girl Scouts of Greater New York—for the tenth year in a row! We are incredibly grateful to be representing GSGNY. That kind of longevity does not frequently happen and is a testament to the hard, smart, thoughtful, and dedicated work of our team members. Today, that team includes Jaime Williams, Nate Svogun, and Lynsey Billet. A decade ago, it was Zac Roy and brilliant consulting by Ed Cheney.

A huge thank you to the GSGNY team. It is an honor to tell your stories and advance the girl agenda. The future is female and we are thankful to be a small part of it.

Check out recent press coverage of GSGNY on Women’s Equality Day.

2021 Gay City News Impact Awards

Jeff Simmons HeadshotWe are thrilled to announce that our EVP Jeff Simmons is an honoree at the 2021 Gay City News Impact Awards. The annual Impact Awards recognizes the achievements and contributions of outstanding LGBTQ and allied New Yorkers. We invite you to celebrate with us on a live, virtual broadcast on Thursday, November 11 at 7:00 PM (ET).

Learn more and register here.  

Rajath Vikram Joins Anat Gerstein, Inc. as Senior Account Executive

We are pleased to announce that Rajath “Reggie” Vikram will join the firm as a Senior Account Executive. Vikram, a highly experienced and dynamic media professional, will be responsible for working with clients to tell stories in support of organizational goals.

“Reggie brings to the firm extensive expertise in knowing the stories people want to hear, see, and read about. And he understands how to frame a story. That, coupled with his wide network of reporters, editors, government officials, and thought leaders, will make him an instrumental and valued member of our clients’ teams. He’s also interesting, thoughtful, and fun — qualities we all want in a coworker and consultant,” said President Anat Gerstein .

Vikram most recently worked as an assignment and planning manager at NY1, where he also served as the station’s Senior Assignment Editor. At NY1 he was known for uncovering and bringing forth untold stories that give voice to marginalized communities and issues. 

Prior to his tenure at NY1, Vikram worked at WPIX-TV and 1010 WINS in a variety of roles. He is a graduate of Sarah Lawrence College.

“I’m eager to join the team at Anat Gerstein Inc. because I care deeply about their focus on supporting   nonprofits to fulfill their missions,” Vikram said. “Many who bore witness to the global pandemic and the police reform movement have noted that our societal inequities have been exposed. In many situations, the nonprofit sector has stepped up when others could not or would not. I am honored to be joining a team that will help tell the stories of these and other nonprofits, build their audiences, advance change, achieve goals, and ultimately improve the lives of people and their communities.”  

Notable Women in Business 2021

Headshots of Women Business Leaders

For decades the women of New York have been at the forefront of the local business community, running companies in industries as diverse as law, media, construction, finance and architecture. Today there are nearly 600,000 women-­owned businesses in New York, the most of any city in the U.S.

The statistic reflects women’s grit and determination to succeed professionally. The figure also represents numerous pioneer business owners, some of whom have been in their roles for decades.

With its list of Notable Women Business Owners, Crain’s recognizes those who have forged their career paths and, in turn, powered the city’s economy. Women-owned companies represent more than 40% of all registered businesses in the city and generate more than $70 billion in revenue annually.

This list includes trailblazers such as Dorothea Regal, who founded a litigation law firm 25 years ago, a rare event for the time, and Barbara Armand Kushner, who 30 years ago set up a construction management firm that has city agencies as clients today. Also on Crain’s list is Marci Lobel-Esrig, who more recently established a bill-payment service, SilverBills, to help manage household finances.

The accomplishments of the women on these pages mirror a commitment by the city to support women-owned businesses. The Department of Small Business Services, for example, created Women Entrepreneurs NYC, an initiative that enables women to start and grow businesses.
For their part, the honorees have given back to their communities, encouraging future generations of women business owners.

Read on to learn more about these women of distinction and be inspired by their success.

Anat Gerstein
President, Anat Gerstein

Before starting her own business, Anat Gerstein was the chief of staff and press secretary for city Public Advocate Betsy Gotbaum. In those roles, Gerstein was known as a hardworking, thoughtful and strategic manager. In the past decade she has used her skills to develop Anat Gerstein into a go-to agency for nonprofits. Gerstein provides a range of communications services, including media relations, digital marketing and donor outreach. In the past year she has experienced many successes. To name a few, she helped raise hundreds of thousands of dollars for BronxWork’s food pantries, aided in persuading Mark Zuckerberg to ban Holocaust denial posts, and facilitated the removal of the city police from interactions with emotionally distressed individuals.

The 2021 Political PR Power 50

In New York politics, there’s always some kind of calamity or scandal. What made 2020 so unusual was that several once-in-a-generation crises – the deadly spread of COVID-19, the economic shutdown, the uproar over the police killings of George Floyd and Breonna Taylor, a chaotic election cycle – disrupted everyone all at once.

As politicians, government officials, business executives and nonprofit leaders navigate these turbulent times, they are turning to savvy PR professionals to help get their message across, whether it’s highlighting their responses to the pandemic, drawing attention to demands for social justice or simply maintaining connections with employees working remotely.

City & State’s second annual Political PR Power 50 features the top communications pros in New York who are confronting these unprecedented challenges. While other PR lists feature firms representing leading brands and cultural attractions, this list focuses on players directly involved in the world of New York politics and policy.

The list includes scrappy one-person operations; leaders of mid-sized outfits with such specialties as nonprofits, tourism and hospitality, or progressive candidates and causes; political consulting firms with thriving communications practices; and New York-based executives at PR powerhouses with a national or international reach. And given the unique environment we’re in, we asked each firm to describe how the world changed in 2020 – and how they’re adapting in 2021.

22. ANAT GERSTEIN & JEFF SIMMONS
Founder and President; Executive Vice President, Anat Gerstein Inc.
Other key employees: Zac Roy, Jake Oliver

Notable clients: AARP New York, Girl Scouts of New York City, Citizens Union, Project Renewal, BronxWorks, Conference on Jewish Material Claims Against Germany, Museum of Jewish Heritage, Queens Chamber of Commerce

Company highlights: Through a national media relations and social media campaign, we helped the Conference on Jewish Material Claims Against Germany successfully pressure Facebook to ban Holocaust denial posts. As BronxWorks experienced a 500% increase in food pantry demand, we developed and executed a press plan that consistently delivered local and national stories that resulted in hundreds of thousands of dollars in new support for the organization.

How did the world change in 2020 – and how are you adapting in 2021?

Anat Gerstein Inc. is the only firm to exclusively represent nonprofits with comprehensive communications services. In 2021 many nonprofits may shutter without increased support from stakeholders. We are ensuring our clients are seen and top of mind with individual, corporate, foundation and government supporters through a wide range of communications tactics.