News - Anat Gerstein

We’re #12! 🎉

March 5, 2025

Observer just ranked Anat Gerstein Inc. #12 on its list of the Top 25 PR Firms of 2024!

*Anat Gerstein and Jeff Simmons. Jean-Pierre Uys*

As they put it:
“Some of 2024’s most talked-about headlines, trends, and social media moments can be traced back to one place: Anat Gerstein Inc.”

That’s all because of the hard work, creativity, and hustle of our team, and the incredible nonprofit clients we get to work with every day.

We’re proud, we’re grateful, and we’re just getting started. 🚀

Anat Gerstein, Inc Launches Education and Youth Development Practice; Zac Roy – Named a 2023 Notable Leader in PR This Week – To Lead New Practice Area

July 13, 2023

Anat Gerstein, Inc. today announced the launch of an Education and Youth Development practice. Vice President Zac Roy, who has overseen the firm’s Community Development practice, will lead the new practice.

Zac brings to his new role a 12-year track record at the firm delivering results for nonprofits that focus on advancing education for youth and families. This includes Launch Expeditionary Learning Charter School, New York Junior Tennis & Learning, WHEDco, Manhattan College, Breakthrough New York, Asphalt Green and CORO New York Leadership Center, among others.

“Supporting organizations that advance education and youth development has always been important to us as individuals and as a strategic communications firm focused on nonprofits that make the world a better place,” Anat Gerstein says. “I’m excited that our growth has positioned us to create a practice area dedicated to serving education and youth organizations. And, under Zac’s leadership, I know we will help clients achieve their organizational goals.”

This week, Crain’s New York Business also named Vice President Zac Roy one of 2023’s Notable Leaders in Advertising, Marketing, and PR.

Zac’s leadership, strategic thinking, and network have fostered success for his clients, which include Project Renewal, Manhattan College, the Flatiron NoMad Partnership, and WHEDco.

“I’m thankful to be a part of really smart, creative account teams that have helped a diverse range of New York City nonprofits achieve their goals, from fundraising to thought leadership. It’s the tireless work of those teams that made this recognition possible,” Zac says.

You can read the announcement here.

Additionally, Anat Gerstein announced the promotion of Matthew Sollars to Vice President of the firm’s Community Development practice.

City & State‘s 2023 Political PR Power 50

January 18, 2023

We are excited to announce that City and State New York once again named Jeff and Anat to its Political PR Power 50—this time as #16!

We are proud of our advocacy communications, which help our clients achieve policy goals, win funding, and more.

Congratulations to all of this year’s winners!

View the full list here.

Making a Smaller Story BIG

September 20, 2022

Anat Gerstein

Founder and President

Last December a client was describing the problems they faced in delivering food to homebound seniors. Traffic was costing them—time and money. Traffic was a hot topic in December 2021 as people, still worried about taking mass transit during COVID, were getting around by car, causing huge traffic jams.

We recognized that media could be interested in this nonprofit’s plight, and their experience would be a way for them to discuss the importance of their work. But alone, the challenge of this one nonprofit would at best result in a small story.

So, we started to ask around: were other clients also impacted by traffic? It turns out they were. After identifying four organizations whose mission-driven work was impacted, we pitched a larger trend story. The result: a front-page New York Times story.

We turn to this strategy of making a small story big time and time again. Most recently, we placed a story about the impact of inflation on nonprofits, featuring several of our clients.

This is a tactic that nonprofit organizations across the board can employ. Many of the challenges and much of the impact of nonprofits have a common thread. And, because nonprofits do some of the most valuable work in our communities and across the nation, their issues are often of interest to media.

By partnering on pitches to media, nonprofits can amplify their individual stories. Just a handful—three or four—organizations working together can result in big coverage that benefits not only their organizations – but the people they serve.

PRSA-NY Names Jaime Williams to 15 Under 35

August 29, 2022

PRSA-NY named Senior Account Executive Jaime Williams one of 2022’s 15 Under 35. Jaime’s strategic thinking, writing skills, and leadership have fostered success for her clients, which include Girl Scouts of Greater New York and the Associated Medical Schools of New York. At the heart of these accomplishments is her determination to tell diverse stories, reduce stigma, and promote equity for our clients and the people that they serve.

Ragan and PR Daily Name anat. an Agency Team of the Year

July 28, 2022

Teamwork makes the dream work! Ragan and PR Daily named the anat. team an Agency Team of the Year in its 2022 Communicators of the Year Awards. The panel recognized our firm’s work supporting nonprofit clients such as Flushing Town Hall, Alliance for Positive Change, and more.

We’re honored to be included and excited to share this award together.

The latest news.

We are focused on telling our clients' stories, but once in a while we have news of our own.