The latest news.

We are pleased to announce that Faraz Toor will join the firm as an Account Executive. 

An experienced media professional, Faraz joins the anat. team after six years as a digital producer at NY1, where he created and edited content for NY1’s website, app, and social media platforms. 

As NY1’s point person for digital political content, he worked with reporters and producers to craft and edit stories and social media campaigns in support of the weekday political show, “Inside City Hall,” and election season coverage. He also helped launch  NY1’s first podcast. “Off Topic/On Politics.”

 Welcome, Faraz!

We are pleased to announce that Rajath “Reggie” Vikram will join the firm as a Senior Account Executive. Vikram, a highly experienced and dynamic media professional, will be responsible for working with clients to tell stories in support of organizational goals.

“Reggie brings to the firm extensive expertise in knowing the stories people want to hear, see, and read about. And he understands how to frame a story. That, coupled with his wide network of reporters, editors, government officials, and thought leaders, will make him an instrumental and valued member of our clients’ teams. He’s also interesting, thoughtful, and fun — qualities we all want in a coworker and consultant,” said President Anat Gerstein .

Vikram most recently worked as an assignment and planning manager at NY1, where he also served as the station’s Senior Assignment Editor. At NY1 he was known for uncovering and bringing forth untold stories that give voice to marginalized communities and issues. 

Prior to his tenure at NY1, Vikram worked at WPIX-TV and 1010 WINS in a variety of roles. He is a graduate of Sarah Lawrence College.

“I’m eager to join the team at Anat Gerstein Inc. because I care deeply about their focus on supporting   nonprofits to fulfill their missions,” Vikram said. “Many who bore witness to the global pandemic and the police reform movement have noted that our societal inequities have been exposed. In many situations, the nonprofit sector has stepped up when others could not or would not. I am honored to be joining a team that will help tell the stories of these and other nonprofits, build their audiences, advance change, achieve goals, and ultimately improve the lives of people and their communities.”