The Girl Scouts of Greater New York (GSGNY) launched Troop 6000, a new program for girls experiencing homelessness at a single homeless shelter. It gained immediate interest and widespread demand. To support the program’s expansion, GSGNY needed more support.
Promote the program to attract more support for an expansion.
We leveraged the initial media buzz, managing and generating press interest, and coordinating with city agencies to ensure the program’s expansion.
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