Creating Engaging Collateral to Captivate Audiences

Case Studies

Through innovative collateral such as a viral video, a creatively designed case for support, and a unique impact puzzle, we helped our clients engage their audiences, fostering deeper connections and driving results.

CHALLENGE

Nonprofits often struggle to create collateral that not only informs but also gets the attention of their audiences. Our clients often need standout materials to convey their missions, impact and goals effectively and leave a lasting impression.

GOAL

Develop creative, engaging collateral that resonates with diverse audiences, drives awareness, and enhances the connection between the organizations and their stakeholders.

STRATEGY

Utilize innovative formats and storytelling techniques to craft collateral that captures attention and encourages audience interaction.

Tactics

Viral Video Campaign (ICL):
- Collaborated with Six+One to produce an antistigma video launched during Mental Health Awareness Month.
- Focused on storytelling that highlighted personal impact, driving emotional engagement.
Case for Support Design (Runway Green):
- Created a visually dynamic report with Kristen Winstead at Sund Studios that blended statistics with compelling stories, enhancing readability and engagement.
Puzzle Campaign (ICL):
- Designed an interactive puzzle as the ICL impact report, partnering with A Great Idea, showcasing the organization’s milestones in a creative way./li>
CA – C Magazine
- Developed a self-published magazine featuring spotlight articles on staff, tenants, program participants, and organization milestones. https://www.communityaccess.org/all-media/c-magazine

ResultS

ICL Video:
- Over 40,000 impressions across major social media platforms
Runway Green Report:
- Received positive feedback from stakeholders for its engaging design and compelling narrative, enhancing the organization’s annual outreach efforts.
ICL Puzzle:
- Sparked conversation and interest, demonstrating the power of creative collateral in communicating impact.

LINKS

Coffee On Us

Puzzle Animation

Runway Green at Floyd Bennett

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