The Museum of Jewish Heritage wanted its new exhibition, Auschwitz: Not Long Ago. Not Far Away, to boost awareness and attendance to the museum.The sensitive subject matter required a strategic media approach to ensure engagement, while educating the public about the Holocaust.
Secure extensive media coverage to reach a broad audience and generate exhibition ticket sales.
Create media moments that highlight the exhibition’s historical significance and engage both local and international audiences to drive attendance.
The exhibition achieved record-breaking attendance, becoming one of the most visited in the museum’s history.The freight car delivery generated significant buzz, leading to advanced ticket sales. Media coverage spanned local, national, and international outlets, including The New York Times,The Wall Street Journal, CNN, BBC, and Agence France-Presse. The strategic approach significantly raised awareness about the Holocaust, ensuring that the stories and lessons of Auschwitz reached a wide and diverse audience.
© Anat Gerstein, Inc. All rights reserved.