Barter Theatre, located in Southwest Virginia, needed to increase ticket sales by drawing audiences from beyond a 100-mile radius, tapping into broader regional and national markets.
Expand Barter Theatre’s audience base and boost ticket sales by attracting new visitors from outside the local area.
Leverage compelling stories and media outreach in target markets to position Barter Theatre as a must-visit cultural destination.
Featured articles and coverage – Southern Living and Garden & Gun; and national stories with PBS NewsHour and Associated Press.
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