Earlier this month, Anat attended The Communications Network’s annual ComNet conference in Denver, where she presented her poster: “From Quiet to Quoted: How Nonprofits Build Credibility, Deepen Audience Engagement, and Achieve Organizational Goals.”
Her session explored how thought leadership can help nonprofits elevate their voices, strengthen trust, and create impact.
Here are a few insights from her presentation and poster:
- Trust is your advantage. Even as confidence in many institutions declines, nonprofits remain among the most trusted. That trust gives nonprofit leaders a powerful opportunity to shape public conversations.
- Thought leadership can come from anywhere. Whether it’s a CEO or a program staff member, anyone with a clear point of view and authentic voice can be a thought leader.
- Be strategic and consistent. Building credibility takes time—it should connect to organizational goals like growth, advocacy, or fundraising, and be guided by a clear plan.
- Know your audience. Identify who you want to reach, what they care about, and where they seek information—then meet them there through media, digital channels, and speaking opportunities.
- Amplify and act. Share your perspectives widely, celebrate recognition, and use each opportunity to spark the next one.
As Anat emphasized, thought leadership is a continuous cycle: anticipate opportunities, contribute your perspective, amplify your message, and drive action.
When done intentionally, this work helps nonprofits move from quiet to quoted—standing out as credible, trusted voices for change.
