Observer named Senior Account Executive Lynsey Billet as one of its 2022 PR Rising Stars. Lynsey works in our advocacy and health and behavioral health practice areas, supporting clients such as Community Access and The Workers Circle. Before joining our team in 2016, she worked in in nonprofit advocacy, lobbying, and research.
View the full list of 2022 PR Rising Stars.
Last December a client was describing the problems they faced in delivering food to homebound seniors. Traffic was costing them—time and money. Traffic was a
Sharing participant stories is a great way for nonprofits to engage key stakeholders and move them to action. Here are our best practices when it comes to working with individuals—many with sensitive or traumatic experiences—to tell their own stories.
Putting together a policy paper is only half the battle. Then you have to get it in front of the right people.
Girl Scouts of Greater New York recently celebrated the five-year anniversary of Troop 6000—an initiative to bring Girl Scouting to NYC Family Shelters. Our team has proudly supported its mission through storytelling at every step of the way.
Learn how our team used targeted media pitching and “newsjacking” to help an arts and culture client sell out performances.
Public relations tips for working with reporters that will help you form better relationships with press—and lead to great coverage.
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