Anat Gerstein started her eponymously named firm in 2010 after years of seeing first-hand the support nonprofits need to effectively tell their story. Prior to starting the business, Anat served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum; provided public relations services to top healthcare companies, including Eli Lilly and Cigna; developed effective communications materials for social service and other non-profits; and promoted political candidates at the state and local level. She began her career nearly 25 years ago in the advertising sector, working on consumer brands such as Vicks and Crest.
Anat is a graduate of New York University’s Stern School of Business and a Sabra (Israeli native). Anat served on The New York Community Trust Nonprofit Excellence Awards Selection Committee from 2013 to 2018.