ICYMI (though it’s been everywhere )—”Anne Frank The Exhibition” has been a massive success.
When the Anne Frank House in Amsterdam set out to bring this powerful exhibition to the city, they aimed to sell 50,000 tickets before opening day. Thanks to a high-impact media strategy, they didn’t just hit that goal—they blew past it.
- Al Roker toured the exhibition on TODAY, stepping inside Anne’s recreated hiding place and sharing his reflections.
- Exclusive coverage with The New York Times, The Associated Press, TODAY, CBS Saturday Morning, and USA TODAY, built huge national buzz.
- 50+ media outlets attended our press previews, from The Wall Street Journal to Fast Company and Time Out Group plc.
The results?
- 60,000+ tickets sold before opening day—20% over goal.
- The entire three-month run sold out in ONE WEEK.
- Now extended SIX more months due to overwhelming demand (through October 2025).
We are thrilled to have positioned “Anne Frank The Exhibition” as THE must-see show in NYC this year and honored to bring Anne Frank’s story to tens of thousands more people.Watch Al Roker’s visit on TODAY here
