“From Quiet to Quoted: How Nonprofits Build Credibility, Deepen Audience Engagement, and Achieve Organizational Goals.”
October 27, 2025
Earlier this month, Anat attended The Communications Network’s annual ComNet conference in Denver, where she presented her poster: “From Quiet to Quoted: How Nonprofits Build Credibility, Deepen Audience Engagement, and Achieve Organizational Goals.”
Her session explored how thought leadership can help nonprofits elevate their voices, strengthen trust, and create impact.
Here are a few insights from her presentation and poster:
- Trust is your advantage. Even as confidence in many institutions declines, nonprofits remain among the most trusted. That trust gives nonprofit leaders a powerful opportunity to shape public conversations.
- Thought leadership can come from anywhere. Whether it’s a CEO or a program staff member, anyone with a clear point of view and authentic voice can be a thought leader.
- Be strategic and consistent. Building credibility takes time—it should connect to organizational goals like growth, advocacy, or fundraising, and be guided by a clear plan.
- Know your audience. Identify who you want to reach, what they care about, and where they seek information—then meet them there through media, digital channels, and speaking opportunities.
- Amplify and act. Share your perspectives widely, celebrate recognition, and use each opportunity to spark the next one.
As Anat emphasized, thought leadership is a continuous cycle: anticipate opportunities, contribute your perspective, amplify your message, and drive action.
When done intentionally, this work helps nonprofits move from quiet to quoted—standing out as credible, trusted voices for change.
