December 16, 2025
A new digital department supporting nonprofits with strategy and execution
Beginning in January 2026, anat. is formally expanding our work to include digital strategy and execution with the launch of anat. Digital.
Nonprofits are navigating an increasingly complex landscape. Audiences are more fragmented, attention is harder to earn, and digital channels continue to shape how people learn, engage, participate, and give. In this environment, digital strategy is no longer a “nice to have”—it is central to driving fundraising, advocacy, and sustained community support.
anat. Digital was created to meet this moment. The department is designed to help nonprofits build audiences, deepen engagement, and drive meaningful action by connecting strong strategy to thoughtful, effective execution.
This is an important step forward for our firm, and we expect anat. Digital to continue to grow in the year ahead.
Why we’re launching anat. Digital
For years, our work has been grounded in helping nonprofits reach the people who care most about their missions—and inspiring them to take action. Increasingly, that work lives online across many platforms, formats, and touchpoints.
People discover organizations, share information, make decisions, donate, sign up, volunteer, and show up online. And it’s where organizations build trust over time through consistency, clarity, and relevance.
We launched anat. Digital to provide nonprofits with a dedicated team that can help them:
- Bring focus and structure to their digital efforts
- Align digital activity with organizational goals
- Make smart choices about channels and resources
- Strengthen day-to-day execution
- Measure what’s working and improve over time
Our goal is simple: to help nonprofits do digital work that supports their missions and moves their communities forward.
What anat. Digital offers
anat. Digital provides end-to-end digital strategy and execution. Our work is designed to meet organizations where they are—whether they’re building a program from the ground up or strengthening an existing digital ecosystem.
Below is an overview of our multi-channel service areas:
- Paid campaign strategy and optimization
- Influencer identification and management
- Email program development and optimization
- Website update recommendations
- Organic social media strategy
- Measurement and reporting through clear KPIs
Leadership: Digital Director Talya Striph
anat. Digital is led by Digital Director Talya Striph, a digital strategist with a decade of experience in issue advocacy and nonprofit engagement.
Talya has supported nonprofits, coalitions, and philanthropies in building audiences, amplifying missions, and mobilizing supporters. Her work has focused especially on reproductive health, rights, and justice, as well as environmental and sustainability issues.
Before joining anat., Talya served as a digital strategist at BerlinRosen, where her team earned awards and recognitions including PR News’ Digital Firm of the Year (2023) and Observer’s 2024 PR Power List. Her work contributed to efforts to hold Big Tech accountable, advance democracy, and raise hundreds of thousands of dollars for progressive candidates and organizations.
Talya brings a steady, thoughtful approach to digital work. She excels at connecting strategy to execution and helping organizations show up clearly in fast-moving environments.
Interested in learning more?
If you’d like to learn more about anat. Digital, we would love to hear from you.
Contact: Kara Walsh, Director of Marketing and Business Development
Email: kara@anatgerstein.com
