PRSA-NY named Senior Account Executive Jaime Williams one of 2022’s 15 Under 35. Jaime’s strategic thinking, writing skills, and leadership have fostered success for her clients, which include Girl Scouts of Greater New York and the Associated Medical Schools of New York. At the heart of these accomplishments is her determination to tell diverse stories, reduce stigma, and promote equity for our clients and the people that they serve.
Last December a client was describing the problems they faced in delivering food to homebound seniors. Traffic was costing them—time and money. Traffic was a
Sharing participant stories is a great way for nonprofits to engage key stakeholders and move them to action. Here are our best practices when it comes to working with individuals—many with sensitive or traumatic experiences—to tell their own stories.
Putting together a policy paper is only half the battle. Then you have to get it in front of the right people.
Girl Scouts of Greater New York recently celebrated the five-year anniversary of Troop 6000—an initiative to bring Girl Scouting to NYC Family Shelters. Our team has proudly supported its mission through storytelling at every step of the way.
Learn how our team used targeted media pitching and “newsjacking” to help an arts and culture client sell out performances.
Public relations tips for working with reporters that will help you form better relationships with press—and lead to great coverage.
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