Experts. Hard workers.
Nice people.

We define the principles as such:
As public relations professionals working in the nonprofit space, we have a responsibility to explore and understand the impact of our work on society. How we work with clients to tell their stories and how these stories are chosen, represented, and communicated all have the potential to reflect bias.

Our work, therefore, must reflect an understanding of how biases perpetuate a wide range of inequities experienced by individuals—particularly Black, Indigenous, and people of color (BIPOC). And, we must work to combat those biases and eliminate inequities through the stories we choose to tell, the words we choose to use, and the images we choose to display.

We must take specific action to counter racism, sexism, ableism, homophobia, transphobia, and ageism, along with discrimination or bias based on religion. These biases exist at both the interpersonal and structural levels. And, the identities that these biases prey upon intersect and interact to create a wide range of inequities experienced by individuals (e.g., Black women can face discrimination based on race or gender and also based on race AND gender).

Because nonprofits are designed to meet community needs, our work in the nonprofit sector gives us a specific window into intersecting inequalities, and as a result, we prioritize empathy in our interactions.

As an organization, we are working to adapt and grow our practices in order to better promote equity in our organization and beyond. Individually, we commit to participating in this work and upholding the values of this statement.