Anat Gerstein, Inc. today announced the launch of an Education and Youth Development practice. Vice President Zac Roy, who has overseen the firm’s Community Development practice, will lead the new practice.
Zac brings to his new role a 12-year track record at the firm delivering results for nonprofits that focus on advancing education for youth and families. This includes Launch Expeditionary Learning Charter School, New York Junior Tennis & Learning, WHEDco, Manhattan College, Breakthrough New York, Asphalt Green and CORO New York Leadership Center, among others.
“Supporting organizations that advance education and youth development has always been important to us as individuals and as a strategic communications firm focused on nonprofits that make the world a better place,” Anat Gerstein says. “I’m excited that our growth has positioned us to create a practice area dedicated to serving education and youth organizations. And, under Zac’s leadership, I know we will help clients achieve their organizational goals.”
This week, Crain’s New York Business also named Vice President Zac Roy one of 2023’s Notable Leaders in Advertising, Marketing, and PR.
Zac’s leadership, strategic thinking, and network have fostered success for his clients, which include Project Renewal, Manhattan College, the Flatiron NoMad Partnership, and WHEDco.
“I’m thankful to be a part of really smart, creative account teams that have helped a diverse range of New York City nonprofits achieve their goals, from fundraising to thought leadership. It’s the tireless work of those teams that made this recognition possible,” Zac says.
Additionally, Anat Gerstein announced the promotion of Matthew Sollars to Vice President of the firm’s Community Development practice.